How Bed-In-A-Box Companies Are Making Mattresses Affordable
Buying a mattress used to be a long, complicated process, but today new startups are disrupting the traditional showroom model with a new way to shop. Instead of spending hours driving from one showroom to another, lying on countless mattresses and trying to determine if you’ll like sleeping on them every night, imagine pulling out your tablet, scrolling through a few simple choices, and having your new mattress delivered to your door in box a few days later.
The “bed-in-a-box” trend is hot and getting hotter as more companies appear on the scene with a fresh approach to purchasing the perfect mattress. Bed-in-a-box mattress companies are making this possibility a reality by transforming the way people shop for mattresses.
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New Startups Are Changing Mattresses for Good
What’s the bed-in-a-box concept all about? Simply put, you get your new mattress delivered in a box. This unique way to shop for and buy mattresses is the latest in a growing trend trying to make mattresses more unique and personalized. By taking mattress shopping online and making it more convenient, bed-in-a-box companies are making sleep more comfortable and effortless.
Bed-in-a-box companies aren’t just selling a mattress stuffed into a box and delivered to your door; you’re also getting a higher quality of sleep and the feeling of being catered to by a trusted brand.
Buying a mattress from one of these companies is simple. You trade crazy traffic, lengthy showroom visits, and pushy salespeople for:
- A straightforward selection of just a few mattress models
- Speedy point-and-click shopping and checkout
- Easy unpacking and setup of your new mattress
- The ability to shop any time, day or night
- The option of shipping a mattress to anyone, anywhere
Bed-in-a-box companies cut out the overhead and the middleman, offering customers quality mattresses that are easy to order, quickly delivered, and free to test out at home. Options for additional services, including pillows, sheets, bed frames, bases, box springs and old mattress removal make the experience even more convenient.
Bed-in-a-Box Mattress Companies Are Lowering Prices
Offering fewer mattress models means bed-in-a-box companies cater to narrower markets than showrooms, but it also allows them to beat out competitors with unprecedented pricing. Bed-in-a-box mattresses are $100s cheaper than traditional mattresses, and it’s the lack of overhead that makes it possible for these companies to save money and pass those savings on to customers.
Even better? Most bed-in-a-box companies offer you the chance to try out their products at home, eliminating the need to maintain separate brick-and-mortar locations. This lets them keep prices even lower and gives you the opportunity to try out a new mattress risk-free for weeks.
The typical markup for traditional mattresses sold in stores can be anywhere from 30 to 50 percent, with additional taxes and delivery fees driving prices higher. Here’s an example: a queen mattress is typically priced around $1,449 in a showroom according to SleepNation. But that’s not the price you pay. By the time you’re done with your purchase, another $101 of sales tax and $70 for delivery gets tacked on, making the final purchase price $1,620.
Buying the same size mattress from a bed-in-a-box company will cost you nearly $400 less. You’ll pay an average of $1,249 – with no sales tax if the retailer is out of state and no additional fees for shipping.
According to Sleep Like the Dead, traditional retailers can charge $1,400 or more for a king-size foam mattress and $4,000 or more for a memory foam mattress of the same size. By contrast, HighYa reports, you can find bed-in-a-box prices ranging from $700 to $2,200. In some cases, you could save as much as 75 percent off what you’d pay in a showroom.
With bed-in-a-box companies, there are no hidden costs. The price you see is the price you pay.
Save on Your Next Mattress with a Bed-in-a-Box
If you’re ready to dive into this unique trend, consider the type of mattress you want and how it will affect your sleep. Most bed-in-a-box companies offer:
- Latex or rubber foam
- Inner spring and foam combinations
- Gel columns
Research the pros and cons of each mattress option, keeping in mind how important it is to have a mattress offering the proper level of support for your body shape and sleeping position.
Take time to read the reviews of popular bed-in-a-box brands like Amerisleep, Casper, Tuft & Needle, 4Sleep, and Helix. You might not find discounts or deals easily, but don’t settle for the first price or mattress you see. Look for special coupons distributed on social media or via email subscriptions to save even more off the already low prices.
Getting your next mattress from a bed-in-a-box company is a convenient, low-cost way to upgrade your sleeping space. Consider your needs and your personal comfort as you shop around to find the right “fit” for your sleeping style, and go with what will make you comfortable every night. Even if you don’t find a winner the first time, the generous trial periods and warranties from bed-in-a-box retailers give you the chance to try something else until you get the perfect fit. If you’re ready to break free from showrooms and go for a straightforward and simple mattress shopping experience, give this trend a try.
Interested in getting a bed-in-a-box mattress? Start a search today.