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Customer Loyalty Rewards Programs Ranked

3 minute read

By Christopher Brown

The biggest businesses on the planet understand the value of loyalty. Which is why so many of them invest so much time and money into their respective rewards programs. Amazon, Sephora, American Airlines, and Walgreens highlight an exceptionally long list of lucrative loyalty programs. Whether you’re looking to squeeze out even more purchasing power or just wondering which business reigns supreme, familiarizing yourself with the best in the business is always a good idea. With that in mind, here’s our list of the ten best loyalty rewards programs ranked.

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No. 1: Amazon Prime

The Amazon Prime program offers exceptional value for frequent online shoppers. Members get free two-day shipping on eligible items, access to streaming services, exclusive shopping deals, and more. For the dedicated online shopper, Amazon Prime’s extensive rewards far outweigh its annual fee, making it a strong contender in this ranking.

No. 2: Starbucks Rewards

For the coffee lovers, Starbucks Rewards provides immense value. Each dollar spent earns points (stars), which can be redeemed for free drinks and food. Starbucks’ app makes tracking and redeeming rewards easy, and frequent bonus star opportunities enhance the program’s value. This is a must for anyone who can’t start their day without a cup of joe.

No. 3: Sephora Beauty Insider

This program offers impressive value for beauty enthusiasts. With three tiers (Insider, VIB, and Rouge) based on annual spend, customers can earn points per dollar spent, redeemable for product rewards, classes, and experiences.1 The higher the tier, the more exclusive the perks, making this program beneficial for regular Sephora shoppers.

No. 4: REI Co-op

The REI Co-op program costs $30 for a lifetime membership, but the benefits for outdoor enthusiasts are plentiful.2 Members earn 10% back on eligible purchases in an annual dividend, access to special offers, and discounts on classes and events. This program excels in value for those passionate about outdoor pursuits.

No. 5: American Airlines AAdvantage

Frequent flyers would do well to consider the AAdvantage program. It allows members to earn miles through flights, credit card purchases, and partner companies. Miles can be used for free flights, upgrades, and other travel-related rewards. The program’s user experience and extensive network of partners make it an excellent choice for those who travel regularly.

No. 6: Target Circle

Target Circle rewards customers with 1% earnings on every purchase, along with personalized deals and early access to sales. The program is free to join and easy to use, offering savings on a wide range of products. For the regular Target shopper, this program provides excellent value.

No. 7: Marriott Bonvoy

Marriott Bonvoy is a hotel loyalty program that offers members the chance to earn and redeem points at more than 7,000 hotels worldwide.3 With multiple tiers of membership, the more you stay, the more benefits you get. From free night stays to room upgrades, this program offers substantial value for frequent travelers.

No. 8: Chase Ultimate Rewards

Chase Ultimate Rewards is a versatile credit card rewards program that allows members to earn points on all purchases, which can be redeemed for travel, cash back, gift cards, or shopping on Amazon. The flexibility of this program and the ability to transfer points to several airline and hotel partners make it highly appealing to a broad base of consumers.

No. 9: myWalgreens

Walgreens rewards program offers points for purchases, prescriptions, and healthy activities like walking or running, which can be redeemed for discounts on future purchases.4 The program is free to join and easy to use, providing excellent value for regular Walgreens shoppers and those looking to improve their health.

No. 10: Nordstrom The Nordy Club

Nordstrom’s loyalty program, The Nordy Club, rewards customers with points for every dollar spent. These points can be turned into ‘Nordstrom Notes’ to spend on future purchases. Perks increase with more spending, and members receive early access to sales, personal beauty stylists, and more. It’s a high-value program for dedicated Nordstrom shoppers

Start Earning Today!

Choosing the right customer loyalty rewards program is a balance of understanding your spending habits, recognizing the value of the rewards, and using the program consistently. From online shopping and coffee drinking to travel and beauty, there’s a program for everyone.

This list should serve as a starting point in your research. However, there are many more rewards programs out there, each with unique benefits. Take the time to continue your search online and identify which programs align best with your lifestyle and spending habits.

Christopher Brown