Influencer Marketing

Modern consumers are more driven by social media than traditional advertising and marketing mediums such as TV and radio. Marketers consider influencer marketing to be one of the most effective ways to raise brand awareness and boost sales. Fandoms are passionate about supporting their favorite social media stars and are willing to spend based on […]

Influencer marketing is a type of social media marketing strategy that employs influencers with dedicated followers and niche interests to appeal to target audiences. There are many kinds of influencers across a variety of interests and with follower counts ranging from thousands to millions. Instagram is one of the most popular channels for influencer marketing, […]