These Startups Are Taking Down the $14 Billion Mattress Industry
It’s 2018 and mattress stores are still selling products for upwards of $2000. And you, unless you’ve been living under a rock, already know of the startups tumbling this price tag down. But do you really know how little you can pay for a quality mattress?
A mattress is an investment, a worthwhile one at that, BUT did you know how many Americans are paying 2015 prices for a mattress?
Why? Because they don’t know any better. When you go to your local mattress store, the local salesmen want you to believe that a great mattress will cost two, three, sometimes even five thousand dollars. And at one time, high quality mattresses did cost that. But not anymore.
How Are New Mattress Companies Cutting Costs?
In short, a new crop of mattress companies have uncovered the truths of Big Mattress companies. What truths? For decades, these big companies have been incrementally cutting quality of mattresses, skimping out on options, confusing customers, and reaching for more profits.
Meanwhile, these smaller mattress companies have valued transparency and quality above all else. They have structured their manufacturing processes to cut cost while upholding the highest quality possible. They have created sustainable ways to ship directly to homes. And they even have cut out the commission that a sales employee gets on traditional mattress sales.
With flat pricing, free shipping, and trial periods, these companies are catching wind in the industry and attracting customers everywhere.
Which Companies Are Leading the Pack?
In 2 short years, Leesa has become a major player in the mattress marketplace. They strive to create one mattress that works for every customer. It is made of 3 layers of different varieties of foam, providing a good amount of support while still being soft and comfortable to the touch. Pricing on these run from $450 for a twin to $995 for a King.
Casper was the original straight-to-your-door mattress company. Their mattress blends latex and foam so the mattress contours to your body for just the right amount of support, costing $1150 for a King.
Lastly, Tuft & Needle prides itself on being the most affordable mattress in the industry. In 2012, they entered the scene, founded in Silicon Valley by startup engineers. Today, they are popularly known for providing comfort at low cost, only charging $750 for a King.
But there are tons of highly rated options out there. So don’t go with a company just because you’ve heard their name. There are plenty of reviews, testimonials, and more out there. Run a search a be sure you land on the best mattress for you, at the price YOU want!
Like anything, it’s always a good idea to be aware of the latest research. We recommend comparing at least 3 or 4 options before making a final decision. Doing a search online is typically the quickest, most thorough way to discover all the pros and cons you need to keep in mind.