Shopify is a popular e-commerce platform that bills itself as a one-stop solution for building an online store and finding customers to sell your wares to. It’s easy to set-up and customize an online shop, which is one reason why Shopify attracts so many novice entrepreneurs.
The platform’s biggest sellers have learned how to maximize Shopify’s growing menu of third-party marketing automation apps and extensions. With the right tools, you can automate everything from newsletters, to social media marketing. Both of which are essential to the strength of your online brand and the growth of your business.
Today, we’re going to take a look at the most useful marketing solutions available to Shopify sellers right now. Explore the tools we discuss here, and continue your search online to find even more ways to edge out your online competition.
justplay1412/ShutterstockOmnisend
Omnisend is an invaluable tool for those looking to grow their sales with the addition of email and SMS marketing. The service lets you customize their pre-built email and SMS templates to deliver a personalized message to your customers. It also automates cart recovery emails, post-purchase campaigns, and newsletters to increase sales without all the extra hours.1
It’s free for those just starting out. Sign up for free to access their pro email templates, customer email support, pre-built automations and more. Medium-sized businesses can pay $16 a month to increase their email quota and gain access to a customer success manager. While larger businesses can opt for the Pro package, which costs $59 and includes advanced reporting, unlimited emails, and 3,933 SMS messages a month.2
Advanced Google Shopping Feed
Growing your e-commerce business is about reaching as many customers as possible. One way to increase your reach is by setting up a Google Merchant account and advertising on Google Shopping. In order to do that, you’ll need what’s known as product feed to upload into your Google Merchant account. It’s a complex process, but it can be automated thanks to the Shopify app called Google Shopping Feed XML/CSV.3
For as little as $7 a month, Google Shopping Feed XML/CSV will generate a Google Shopping product feed for you. The feed is updated every day, and works across all currencies and languages. Better yet, enjoy a 14-day free trial and discover how an automated Google Shopping product feed can grow your business all but effortlessly.
Flashyapp Marketing Automation
Business operators looking for a one-stop automated marketing solution should no doubt check out Flashyapp. The intuitive program uses each customer’s interaction history to deliver a finely-tuned customer experience designed to maximize customer retention as well as increase your average order size.
Squeeze more out of each website visit with automated abandonment messaging, win back messaging, curated upsell popups, and so much more. Flashyapp is easy to use, and offers tiered pricing packages starting at $21 a month.4
ActiveCampaign
ActiveCampaign is a robust Shopify companion, but it isn’t for everybody. This powerful tool is capable of automating the customer journey and growing your business. It is however an advanced tool, and may be outside the scope or needs of some smaller sellers.5
Get a better handle on your customer base with in-depth contact profiles that track everything from total spend to abandoned carts. Build upsell emails, re-purchase reminders, and abandoned cart campaigns, and send them to the right contacts automatically. As for the price tag, you can get started with up to 1,000 emails per month for $39, with the options to upgrade to 5,000 emails a month or 10,000 emails a month for $99 a month or $174 a month respectively.
Klaviyo: Email Marketing and SMS
Upgrade your customer interaction game with proven and customizable SMS and email marketing campaigns, effective subscriber signup forms, popular ecommerce automations, and a growing library of pre-built templates for all of the above. Klaviyo’s drag-and-drop template editor is incredibly easy to use. Kalviyo’s client list boasts some of the biggest brand names in the world as well.6
Klaviyo is free to try for those just starting out. Sign up and receive 500 monthly emails sends, 150 monthly SMS/MMS credits, and email support absolutely free. To enjoy the full suite of Klaviyo services, subscribe to their Email tier which starts at $45 a month, or their Email and SMS tier which starts at $60 a month.7
Start Getting More Out Of Your Online Store
Starting an online business is exhilarating. With Shopify, it’s really easy too. But growing your online business is a true test. Building your brand, finding new customers, and staying engaged with the customers you do have takes time and patience. Arming yourself with the industry’s best tools makes a difference too.
If today’s marketing solution discussion inspired you to explore your options, then we did our job. As popular as the tools mentioned above truly are, they might not be the best ones for you. The only way to know for sure is to learn, ask questions, and search online.
