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What Is CRM Software and How Can It Help Your Business?

4 minute read

By Editorial Staff

Using CRM software can help you gain a deeper understanding of your customers. This understanding can help you tailor your marketing and sales activities to better meet your customer’s needs, leading to increased sales and customer satisfaction as a result.

CRM software isn’t just for big businesses with a lot of customers. As a matter of fact, startups and small businesses can use it to manage their limited resources in order to help provide better customer service and grow their business. Many businesses, like insurance agents and realtors, use CRM software. It’s a tool to help businesses of all sizes manage leads, track customer data, and create custom reports.

Let’s take a closer look at CRM software and the many ways it can help manage customer relationships. Plus, we’ll check out a few of the top CRM platforms to help get you started.

What Is CRM?

CRM is an acronym that’s used frequently in business, but what does it actually mean? For starters, CRM stands for customer relationship management. Before technology helped streamline CRM, companies relied on Rolodexes and other handwritten records to manage communications, sales data, and customer preferences.


Now, CRM software can help businesses track leads and, perhaps more importantly, keep track of customer data so they can provide better service and increase their sales. CRM software isn’t just for established companies with a lot of clients and customers. On the contrary, it can help startups and small businesses grow.

What Does CRM Software Do?

Say goodbye to a messy patchwork of spreadsheets and databases. CRM software enables businesses to keep track of their customers’ contact information, interactions, and sales in one place. It helps companies manage their leads, track customer preferences, and so much more. For instance, CRM software can help businesses grow by tracking their sales pipeline and forecasting future sales.

For every dollar spent on a CRM system, a study found that companies get a return on investment of nearly $9.1 So, it can be a valuable asset worth looking into for your business. After all, CRM software does a whole host of things that can help businesses achieve a variety of goals. Chiefly, it can help companies increase leads, grow sales revenue, and manage customer retention.

The Benefits of Using CRM Software

CRM software has several benefits that can make it an asset to small businesses, startups, and bigger businesses. For example, here are some of the notable benefits of using a CRM system:

Top CRM Systems

There are many CRM systems on the market worth considering. For example, Salesforce, Keap, and Oracle NetSuite CRM are a few of the popular CRM systems out there. They offer different features, so it’s important to do some comparison shopping. Here’s a quick snapshot of those three:

When comparing these CRM systems and researching the other options on the market, it’s important to consider your business needs and budget. Each system has its own strengths and weaknesses, so it can pay to check out your options.

Getting Started With a CRM Platform

Now that we’ve covered the benefits of using CRM software and looked at some of the available options, you can start shopping around for the right platform. Not all CRM systems are created equal, so it’s important to do your research and find one that fits your specific needs.

Considering 39% of companies that use a CRM platform consider it a competitive advantage, it’s worth seeing what’s out there.3 The right CRM software can help businesses take their operation to the next level.

Editorial Staff