Over the past decade, uncontrollably high gas prices and a need (or desire) for more driving changed the trajectory of the SUV market among auto manufacturers forever. Those with SUVs quickly exchanged them for more efficient vehicles and drivers definitely were not purchasing any new vehicles for almost an entire decade.
In fact, the industry saw an 18% drop in sales from 2008. Manufacturing slowed, SUV prices shot up, and most Americans ran away from SUVs like the plague.
Yet SUVs aren’t as expensive as you think–especially if you shop on Black Friday.
Black Friday Signals Big SUV Sales
Major manufacturers learned that consumers simply don’t have the appetite for a heavy, inefficient SUV that could cost them a third of their income at the pump regardless of gas prices.
So, automakers crafted a new line of SUVs and crossovers, designed to blend the size and comfort of SUVs with the performance and efficiency of sedans. With this development and an increased demand in the more efficient vehicles, manufacturers started upping production once again, leaving many dealerships with an influx of SUVS to get off their lot this year.
Black Friday is the last chance. It’s the biggest shopping day of the year, the day consumers are looking to spend significantly. In order to get rid of their SUV oversupply, dealerships start dropping prices.
How You Can Find These Once-A-Year Deals
This Black Friday, more so than ever, new SUV buyers will benefit from incentives offered by dealers who need to make space for 2018 models arriving in the new year. Cars.com reports that dealers start marking cars down by as much as $5,000 on this single day.
So whether you want an SUV to take your family on a cross-country road trip before school starts, or your commute requires a fuel-efficient ride with cargo space, cash back incentives will appear on Black Friday.
The award-winning Nissan Rogue (one of the top 6 2017 SUVs according to US News) is a crowd favorite that is offering 0% APR for 72 months and $1,750 cash back. In addition, this month, Nissan is offering zero percent financing for six years and a shocking $4,000 cash back on the Nissan Leaf through Black Friday and the holiday weekend.
Additionally, according to US News, Toyota is offering cash back on the 2017 Toyota Rav4, a spacious, dynamic, 5-passenger vehicle. If you’re a Chevy fan, the 2017 Chevrolet Equinox is selling for thousands of dollars below MSRP this fall.
To get the biggest Black Friday savings in your area, do your research and search deals, as many of the dealerships’ biggest deals are location-based. You could find yourself with even bigger savings than the above this holiday season!
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