marketing

Making the most out of your marketing spend comes down to data. It’s about knowing which advertising channels are generating the highest returns. It’s about being up to date with the latest trends, and being ready to capitalize on opportunities when they occur. Yes, there’s an app for that. More specifically, there are marketing attribution […]

Shopify is a popular e-commerce platform that bills itself as a one-stop solution for building an online store and finding customers to sell your wares to. It’s easy to set-up and customize an online shop, which is one reason why Shopify attracts so many novice entrepreneurs. The platform’s biggest sellers have learned how to maximize […]

Get a career that pays you to do your daily social media scrolling. Digital marketing is one of the fastest-growing fields. An online degree in digital marketing is affordable and fast. How many hours a day do you spend on your phone? People say spending time on social media is bad. But if you enjoy […]

Small business marketing refers to connecting with audiences to attract and retain customers through channels such as social media, email marketing and blogs. A strong marketing strategy can help your small businesses improve its leads and customer base, even when competing against bigger companies. Effective marketing starts small, focusing on the brand’s target audience with […]